Background:
Outdoor advertising has become an integral affair of our lives and its difficult to imagine a stretch of driveway without a billboard or a bus expect / shelter without any companys advert on it. What was purview of movie posters alone a couple of decades back, nowadays has Corporate from every sector and of every size competing for a passer bys attention via outdoor advertising.
duration over the years, the bill boards may have become bigger, flashier and louder, the comprehension behind the effectiveness and impact of the outdoor media on the cover version line of a ccapable is not fully understood. Does the ad reach right customers, grab enough attention, results in business growth, is executed well, are most of the questions that industry has been grappling with for years.
consequence of Performance Data Services, incubated at CIIE IIM Ahmedabad, is trying to answer some of these questions and service the fragmented outdoor advertising Industry on a Pan-India basis. Using POPs data and range of services, the subscribers would be able to plan, monitor and analyze their Outdoor campaigns with accuracy and speed and lick RoI (Return on Investment).
PoPDS uses a blend of physical due pains and technology to bring innovative solutions for the media planners, brand managers and media and is a victor of the recently concluded Economic Times Power of Ideas initiative, and is bug funded by the Department of Science & Technology, Govt. of India
Problem Statement:
In fiat to provide a reliable service to its clients, PoPDS need to have a reliable database of billboards scattered across the country. in that location are about 50,000 billboards in top 50 mark - 1, Tier 2 and Tier - 3 cities of the India. Ownership of media billboards is exceedingly fragmented and dispersed making it extremely difficult to accumulate an organized database of the basic information about the billboards. The very personality of the business makes it...If you want to get a full essay, order it on our website: Ordercustompaper.com
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