9-1
insane asylum to coach-and-fouriness
diffusion (Place)
Distribution Channels
The Partners that get Product to Customers
9-2
Video Case Study
Taza Chocolate (7 minutes)
intelligence Question: What was considered in selecting distribution channels for Taza chocolate?
Bus 10 - 4A Distribution & Branding
Examples of Distributors
Wholesaler
food distributors for hotels and restaurants hospital supply firms
9-4
Retailer
Walmart Sears QVC virago (e-tailer)
What an Intermediary Can Do
9-5
Distribution Intensity
9-6
Intensive Selective Exclusive
Bus 10 - 4A Distribution & Branding
Distribution Intensity Exercise
Which type of distribution intensity would you select to solve the following problems? Be brisk to explain why
your answer makes sense. 1. You need your channel partner to be in truth knowledgeable nearly your product, because they will be performing aftersales support and repairs. 2. In your industry, it is easy for customers to switch brands, and so it is very important for your product to be available where the customer may be. You want to work with retailers who meet two key criteria: how easily they appeal to your target market. how often they discount products,
9-7
3.
Physical Distribution
Materials Handling
9-8
Warehousing
Transportation
The put out Chain
Distribution Channel
9-9
Supply Chain
Supply chain management is about managing the supply chain to enhance efficiency and reduce cost among partners.
Bus 10 - 4A Distribution & Branding
Mikes Bikes Demo
Firm Marketing Forms
9-10
9-11
Introduction to Business
Products / Brands
Marketing Definition of a Product
Everything one receives in an exchange, including both tangible and intangible attributes and expected benefits.
9-12
Bus 10 - 4A Distribution & Branding
Colgate-Palmolives Product Lines and Colgate- Palmolive Product Mix...If you want to get a full essay, order it on our website: Ordercustompaper.com
If you want to get a full essay, wisit our page: write my paper
No comments:
Post a Comment