Ford Motor Company Essay

Strengthscrossing labour familiarity is a Multi international participation with 90 plant and facilities selling vehicles in 200 securities industrys. It is the morsel biggest plant in the world, with approximately 345,000 employees The crossing beat back corporation is the Fifth largest vehicle manufacturer in the world and the befriend in the U.S. with a inwardness (Sales 2010) of 4,988,031 vehicles manufactured including Cars, land craft vehicles (LCV), wakeless Commercial Vehicles (HCV) and intelligent Buses. crossing take merges with Hertz Rent-A-Car, the worlds tether vehicle renting organization, operates from approximately 8,100 locations in 143 countries worldwide. intersection tug Company is in ten place in 2011 Fortune cholecalciferol itemization (Us), with Revenues of (Millions) 128,954.0 and Profits of (Millions) 6,561.0 and in the 2011 Global 500 list, crossroad Motors in twenty fifth place. intersection is a Household name pock Has physical presen ce in all major continents Ford tug credit company patrons finance, lease and sell insurance customers14,400 international patents, copyrights and trademarkssecond highest market sh be in truck gross revenueSponsor special-rate finance programs available only th shingly Ford Credit Programs increase Ford Credits financing volume and share of financing sales of their vehiclesWeaknessesFord Motors doesnt bind a provide efficient stander pick-me-up or cargo van, compared to Chevrolet Silverado (Pickup) that gives 20mpg in city and 23mpg in highway and the Chevrolet give tongue to (Van) that gives a 15mpg in city and 20mpg in highway. Durable good- in rough economical times it is not necessary to replace If consumers continue to pick out vehicles that are relatively large, have high per counterfeitance, and/or are feature-laden, bandage regulatory standards require the business of vehicles that are smaller and more economical, the pair of supply and demand would have a neg ativeeffect on profitability Market share has declined in many regions of the world over the last year. Overall market share in the United States, including PAG-brand vehicles, has declined in each of the past five years, from 20.5% in 2003 to 15.6% in 2007 Stock shares have declined, resulting with volume reductions have had an adverse impact on our results of operations Ford Motor warned its European operations may lose $500 billion to $600 million this year.OpportunitiesInnovation technologies, Sync with My intersection touch is a intensify engineering science, that assist and assists drivers for a more comfortable drive experience. The Sync technology populate in integrating Bluetooth- enable cell phones and Mp3 players in to the car, providing deliberate forgo call and music selection capabilities using voice oxygenise commands. My ford touch replaces many traditional buttons with clear, colorful and user kindly liquid crystal display screens. Block Exemption Regul ation (Europe) Makes it easier for a dealer to pomp and sell multiple brands in one store (Ford, Lincoln, Mercury) without the need to entertain separate facilities Increasing presence in china, with more investment in manufacturing capacity, introduction of rude(a) products and expansion of distribution channel Opened a second assembly plant and new engine plant primed(p) in Nanjing, ChinaInitial capacity of the plant was approximately 160,000 units annually, boosting total annual passenger car production capacity in China to more than 410,000 vehiclesOperates a purchasing office in China to achieve components for operations outside of ChinaThreats Decline in overall market share due toIncluding increased competitionIndustry shift forward from traditionally stronger segments (e.g., traditional SUVs and full-size pickups)Reduced vehicle sales to fooling rental companiesDecrease in commercial fleet sales reflected dismantle industry volume Japanese and Korean manufacturers are increasing their production capacity in EuropeStrength Ford Motor Company is a Multi international Company with 90 plant and facilities selling vehicles in 200 markets. It is the second biggest plant in the world, with approximately 345,000 employees. (http//www.freeonlineresearchpapers.com/ford-diversity-commitment) , (http//media.ford.com/article_display.cfm?article_id=7670) The Ford Motor Company is the Fifth largest vehicle manufacturer in the world and the second in the U.S. with a total (Sales 2010) of 4,988,031 vehicles manufactured including Cars, land craft vehicles (LCV), Heavy Commercial Vehicles (HCV) and Heavy Buses. (Oica.net, 2011) (http//oica.net/wp-content/uploads/ranking-2010.pdf) Ford Motor diversity in Ford Credit is a subsidiary of The Ford Motor Company that finance vehicles to customer and dealers to support Ford Motor Company sales. They also contribute financing on Lincoln vehicles, offering competitive rates, innovative products, flexible terms (htt p//www.fordcredit.com/companyInfo/profile.jhtml) Ford Motor merges with Hertz Rent-A-Car, the worlds leading vehicle renting organization, operates from approximately 8,100 locations in 143 countries worldwide. Ford Motor Company is in ten place in 2011 Fortune 500 list (Us), with Revenues of (Millions) 128,954.0 and Profits of (Millions) 6,561.0 (http//money.cnn.com/magazines/fortune/fortune500/2011/full_list/index.html) and in the 2011 Global 500 list, Ford Motors in twenty fifth place. (http//money.cnn.com/magazines/fortune/global500/2011/full_list/index.html)Weakness Ford Explores rollover and firestone tires recalls controversy inform on August, 2000, approximately 14.4 million tires contain a safety-related defect. Harmed Ford brand image.(http//www.nhtsa.gov/PR/FirestoneRecall) Ford Motors doesnt have a fuel efficient stander pickup or cargo van, compared to Chevrolet Silverado (Pickup) that gives 20mpg in city and 23mpg in highway and the Chevrolet Express (Van) that gives a 15mpg in city and 20mpg in highway. (http//www.fueleconomy.gov/feg/bestworstepatrucks.htm) Ford Motors only has seven subsidiaries, Lincoln, mercury, Mazda, Volvo, Jaguar, Land Rover, Aston Martin.Opportunities Fuel efficient cars, Ford Motor Company is launching the most fuel-efficient cars in the market. The All-new 2012 Ford Focus leave alone be powered by a fuel-efficient 2.0- cubic decimeter DOHC four-cylinder engine with twin commutative variable camshaft timing (Ti-VCT) and direct gasoline injection that will quit up to a projected 40 mpg highway. The combinations of these technologies helps to lower gas emission but, still have horse power. For a 4 cylinder 2.0 liter engines it is rated at 160 horse power and 146lbs of torque. (http//media.ford.com/article_display.cfm?article_id=33438) Big donator to charity and victims of inbred disasters. October 27, 2000 Ford Motor Company will donate $1.4 million to the San Diego environmental Foundation (SDEF) for the preserv ation, protection and enhancement of the San Eliot Lagoon Ecological Reserve, which is one of San Diegos and Southern Californias most precious and unique natural resources. (http//media.ford.com/article_display.cfm?article_id=6425) Innovation technologies, Sync with My ford touch is a combine technology, that help and assists drivers for a more comfortable drive experience. The Sync technology consist in integrating Bluetooth- enable cell phones and Mp3 players in to the car, providing hand free call and music selection capabilities using voice activate commands. My ford touch replaces many traditional buttons with clear, colorful and user friendly LCD screens. (http//media.ford.com/images/10031/Drive_Smart_HR.pdf) Driving Technology, Blind Spot Information System (BLIS) gives out leash warnings when a vehicle not visible or enters ones blinds spot. The signals consists in a Yellow light appears in the corresponding side view mirror, an phone alert and a message warning display ed.(http//media.ford.com/images/10031/Drive_Smart_HR.pdf) Rear view tv camera and Forward Sensing System, helps drives to see on screen when parking in reverse. The Forward Sensing System helps to determine how close are the objects form the vehicle. (http//media.ford.com/images/10031/Drive_Smart_HR.pdf) Electric Power-Assisted Steering (EPAS). This technology consists in adapting to the road conditions and help drivers to compensate directional shifts caused by crowned roads surface or steady crosswinds. (http//media.ford.com/images/10031/Drive_Smart_HR.pdf) Active Park Assistants uses ultrasonic base sensing frame and EPAS for parallel parking. (http//media.ford.com/images/10031/Drive_Smart_HR.pdf) Rain-Sensing Wipes has a optical sensor that auto adjust to the clime conditions. (http//media.ford.com/images/10031/Drive_Smart_HR.pdf) Power train and convenience Adaptive cruise control allows the vehicle to set and mating speed without using the pedals. It also has a radar- ba sed dodging thats can monitor the vehicle in look up to 600 feet. (http//media.ford.com/images/10031/Drive_Smart_HR.pdf) Easy fuel or cap less system helps drives when filling the car with gasoline a hassle-free, odor free, and have a more consistent seal compared to traditional manual cap.( http//media.ford.com/images/10031/Drive_Smart_HR.pdf) Eco-Boost gains of up to 20 percent and reduction of CO2 emissions by as much as 15 percent compared with larger, less efficient engines. (http//media.ford.com/images/10031/Drive_Smart_HR.pdf) Dual-clutch Power Shift six-speed transmittance combines the responsive performance and fuel economy of a manual gear box with the convenience of a traditional automatic transmission. (http//media.ford.com/images/10031/Drive_Smart_HR.pdf)Threats Government regulations. Do to the defilement and the Global warming caused by the Co2, car manufactures are trying to experience fuel efficient cars. In Jul 29,2011 Major car developers and manufactures j oined professorshipObama to discusses the further in fuel economy and proposed a new Fuel-efficiency standers. forthwiths stander is 27.3mpg by 2025 the stander should be at 54.5 mpg. Its estimated that this new stander will ease a average of $8,000 on fuel bill per vehicle, and will skip U.S. embrocate consumption by 2.2 billion barrels per day. (http//news.consumerreports.org/cars/2011/07/government-raises-fuel-economy-standards-to-545-mpg-by-2025.html) Change of oil price, is one of the most volatile components oil, is very heretical as it prices increases and decreases. Consumer are more aware that fuel efficient vehicle can sanction more performance for their money.In 26-07-2011 oil crude open at $99.0 an close$99.6 (http//www.livecharts.co.uk/futures_commodities/oil_prices_historical.php) Increase of raw materials. This effects the manufacturing of the automobile if the steel components raises and so the car will have to be a lot more expensive. According to the World Carbon Steel Transaction Prices in Mar,2011 strong point steel sections were $719/Ton in April,2011 it was 926/Ton. (http//www.steelonthenet.com/price_info.html) Recession is another factor that Ford Motor Company has to battle. As the economy declines in activity, more quite a little are not investing or spending their incomes in new vehicles. It is estimate that the US unemployment rates is at 13.9 million persons a (9.1 percent) http//www.bls.gov/news.release/empsit.nr0.htm)