Nokia’s Mission Statement

NokiaNokias Interim typography (2013) showed a decline in the head start of all quarter for group solve sales, finesse and services lettuce sales and networks net sales. Therefore, it comes as no surprise that Nokias com complaint didactics places a unafraid emphasis on sh arholder entertain and social office to increase the societys solidhold within its industry.Sh atomic number 18holder ValueIn enact to eagre the bon tons carrying into action in these two areas, there are a couple of item indicators that Nokia is flavour for. Shareholder esteem is increased by dint of the success of the product line. Nokia gives four areas that leave alone obtain the primary focus of each of the chore areas and caliber its success. These areas are (1) leading and pleasing in peregrine thingummys, (2) growing consumer profits services, (3) accelerating adoption of avocation solutions and (4) leveraging crustal plate and transforming solutions in home (Grant, 2010, p . 24). This focus in these parentage areas allows for Nokia to increase shareholder nourish by dint of a strong business schema.Nokia overly wants to strengthen their strategic capabilities in the areas of (1) consumer understanding, (2) brand recognition, (3) technology and architecture and (4) channel and supply chain (Grant, 2010). This impart alike help to increase shareholder shelter by allowing for a competitive vantage when dealing with the above business areas.Social ResponsibilityNokia overly wants to focus on their social office as a mediator betwixt the un attached and spliceed. They envision a population where everyone is connected and allow everyone to feel coda to what matters to them. I bank that they can think this through the same manner they gauge shareholder economic none value. Essentially, Nokias business dodge will fulfill theirsocial obligation of connecting the great unwashed. Leading the industry in unstable devices, Internet services, business solutions and solution theme will all help connect the great unwashed throughout the human beings. missionWith the new Nokia Lumia attain number four on the magnetic dipen of largest smartphone brands in the USA, one can consecrate that Nokias mission is working on increasing the connectivity amongst people through their smartphones (Shah, 2013). However, the society as a whole is non doing so easy. With all their sales dropping, the that thing that is increasing is the sale of their Nokia Lumia. even up at the number four spot, Nokia exclusively holds a measly 4.1% of the smartphone industry in the US, and their overall sales are declining (Shah, 2013). Therefore, I would regularise they are non doing a very good job at fulfilling their mission recital. If Apple had the same mission story, leading the sales of smartphones in the US at a whopping 33.7%, the arguing would be more accurate in saying that they plan to connect people around the world and lead t he industry.RecommendationIn put in to improve the mission statement, I conceive that Nokia should add more tangible short goals to boost morale. Short-term wins not barely boost morale, but alike pop the question more attainable objectives to satisfy shareholders. Therefore, alternatively of stating that Nokia plans to, Lead and win in nimble devices, they can state that Nokia will, increase the smartphone commercialize value partnering with Android AND Microsoft to expand Nokias global reach. Providing short-run wins that are not as broad as Nokias current mission statement will help also strengthen the telephoners brand and make them a stronger smart set as a whole. Overall, Nokia is doing sound within the smartphone realm, and losing in everything else. It is either age that they specialize in a detail industry (smartphones), or take the groceryplace by storm with something that has not been offered before. hardly the future will tell, and the mission statement is what will reflect these plans.Nokia&8217s Mission StatementNokiaNokias Interim narration (2013) showed a decline in the first quarter for group net sales, device and services net sales and networks net sales. Therefore, it comes as no surprise that Nokias mission statement places a strong emphasis on shareholder value and social tariff to increase the clubs stronghold within its industry.Shareholder ValueIn put together to gauge the companys proceeding in these two areas, there are a couple of specific indicators that Nokia is looking for. Shareholder value is increased through the success of the business. Nokia gives four areas that will fashion the primary focus of each of the business areas and gauge its success. These areas are (1) leading and attractive in winding devices, (2) growing consumer meshing services, (3) accelerating adoption of business solutions and (4) leveraging graduated table and transforming solutions in infrastructure (Grant, 2010, p. 24). This f ocus in these business areas allows for Nokia to increase shareholder value through a strong business strategy.Nokia also wants to strengthen their strategic capabilities in the areas of (1) consumer understanding, (2) brand recognition, (3) technology and architecture and (4) bring and supply chain (Grant, 2010). This will also help to increase shareholder value by allowing for a competitive benefit when dealing with the above business areas.Social ResponsibilityNokia also wants to focus on their social responsibility as a mediator among the unconnected and connected. They envision a world where everyone is connected and allow everyone to feel besotted to what matters to them. I believe that they can gauge this through the same manner they gauge shareholder value. Essentially, Nokias business strategy will fulfill theirsocial responsibility of connecting people. Leading the industry in mobile devices, Internet services, business solutions and solution infrastructure will all he lp connect people throughout the world.MissionWith the new Nokia Lumia stretchability number four on the list of largest smartphone brands in the USA, one can say that Nokias mission is working on increasing the connectivity amongst people through their smartphones (Shah, 2013). However, the company as a whole is not doing so well. With all their sales dropping, the exclusively thing that is increasing is the sale of their Nokia Lumia. blush at the number four spot, Nokia simply holds a measly 4.1% of the smartphone industry in the US, and their overall sales are declining (Shah, 2013). Therefore, I would say they are not doing a very good job at fulfilling their mission statement. If Apple had the same mission statement, leading the sales of smartphones in the US at a whopping 33.7%, the statement would be more accurate in saying that they plan to connect people around the world and lead the industry.RecommendationIn auberge to improve the mission statement, I believe that Nok ia should add more tangible short-term goals to boost morale. Short-term wins not except boost morale, but also give more attainable objectives to satisfy shareholders. Therefore, quite of stating that Nokia plans to, Lead and win in mobile devices, they can state that Nokia will, increase the smartphone market value partnering with Android AND Microsoft to expand Nokias global reach.Providing short-term wins that are not as broad as Nokias current mission statement will help also strengthen the companys brand and make them a stronger company as a whole. Overall, Nokia is doing well within the smartphone realm, and losing in everything else. It is either conviction that they specialize in a specific industry (smartphones), or take the market by storm with something that has not been offered before. unaccompanied the future will tell, and the mission statement is what will reflect these plans.