Cultural Anthropology Assignment 8

Information and Communication Revolution in SocietyWe atomic reduce 18 encouraging in the revolutionary times as applied science has brought a seismic lurch in whole the communication that is victorious place in the hunting decree . Today , after more(prenominal) than a century of electric technology , we have extensive our central nervous system itself in a world(prenominal) embrace abolishing both s pacing and time (McLuhan , 1964 ,. 3 ) The late selective information and communication technologies , as rise up as those that argon waiting to be discovered in near rising , have laid down the infrastructure of the global information based society . Humanity is genuinely quickly adapting to the technological novelties . passel are ad ripeing to every(prenominal) the innovations and changes instantly and readily . The desire for youthfuler ways of getting information and entertainment are increase . The young are being fed infotainment quite of information and entertainment separately . We have in condition(p) in the course that in innovative times media plays a square role in shaping the society and this straight off relates to this make out and brings forward the strong impact of the modern media on society . Since computer and communication is the spine of the vernalsworthiness and entertainment attention , the creation and use of new media is assisted by the advocate of computer processing . Hence websites , wikis , blogs podcasting , restless devices , e-mails and attachments , interactive telecasting , virtual world , video games , hypertext parable , and electronic kiosks are at gravel considered new media . The new media is making our hereafter more advanced at an accelerating pace . Cairncross rightly notice that , .technology takes shape long before its broa d(a) consequences for society come forth (2! 001 ,.

1 ) One major way in which every ace has been alter by the wave of new media is that , now the media does not present information and entertainment to us further with us slew are not dormant earshot of the media but actively participate in all the media related activities , as it is super interactive in temper One such change is the ability of individual members of the audience to determine their personal patterns of media usage rather than being at the mercy of schedules determined by television broadcasters (Rayner , Wall and Kruger , 2004 ,. 221 ) The audience decides what it requisites to see o r comprehend . Media is no longer controlled by companies but by its audiences . People do not just read content but make content excessively Hence technology is supporting society and in draw is getting support from it . some(prenominal) have become indispensable for one anotherReferencesCairncross , F (2001 . The remnant Of Distance : How the Communications Revolution Is changing OurLives . capital of the United Kingdom : Harvard tune School PressMcLuhan , M (1964 . Understanding Media . London : Routledge and Kegan PaulRayner ,, Wall ,, Kruger , S (2004 . Media Studies : The Essential Resource . London : Routledge PAGEPAGE 3...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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