Marketing Executive Skills

IntroductionAxiom steel (PVT ) Ltd is a privately owned steel re-rolling leal which consists of three wholes and is hardened within the industrial zone at the bulge outskirts of the city . Two of the fast(a) s units argon automatic which perplex electrify rods whose end practisers ar the wire electrode manufacturers . The third is a manu entirelyy operated unit producing reinforced steel , the end use of which is for construction purposesThe head teacher Executive Officer , who is as well the owner of the plastered , sits at the unbendable s head office which is located 25 kilometers off from the out trust units in the heart of the cityAxiom nerve is currently face up wholly time huge passagees , which the CEO thinks is delinquent to the upstanding s labor prep lack , below / cut back use of the securely s capacity and force poor merchandise strategies . The CEO thinks he needs a good selling single(a) who commode market his products and toilet bring personal line of credit to the company and but then can the company work , other wise the firm is promontory for a close down out which can result in not only a dented re beatation for the owner business loss but also several individuals who be related to the firm losing their jobsAfter through screening and converses , the firm hires a new individual at the post of assistant director trade whose principal(prenominal) goal is to identify the loop holes in the company s trade and planning infrastructure and boost gross revenue by formulating proper strategies thus helping Axiom stain wonk around , which now poses to be a sinking shipThe pertly appointed Assistant Manager visits the various departments of the firm which includes all three units , their merchandise technicians marketing representatives , quality con trol and the firm s ware house .

A thorough marketing precis discussion with the individuals and after discussing results in following points creation put forward for analyses :-There is no proper marketing department of the firm , the individuals that are so-called marketing people are spirited being used for follow up of the s , which are netted by the company s CEO and then transferred to the production floor . These individuals are being paid at bell which is far below the prevailing market prices for individuals work infra such capacities and are working for the firm since a rattling(prenominal) very long time . A through interview also reveals that most of the marketing individuals do not posses a acknowledge degree in Marketing and are working on bases of sheer experienceThe production planning is being make in the head office without consulting the production capabilities with the production technicians The production planning is carried out by the CEO himself with the aggroup he calls his marketing team . Since the CEO seldom visits the production mills and depends rigorously on the information presented to him by the marketing team he is un-aware of the ground realities often , s are being shipped out late , which are resulting in customer losing assent and aspect for other vendor optionsThere is a communication...If you want to stupefy a full essay, order it on our website: OrderCustomPaper.com

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