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Friday, September 13, 2013

Brand Extension Analysis Of Veet

Veet: [Type the document subtitle] [Pick the date] [Type the company name] sony Contents ANTECEDENTS Growth rate and Implications2 steady depilator or Hygiene depilatory?3 IS VEET long? Using the Keller shuffle equity model4 COMPARISON OF OTHER EXTENSIONS TO A hit BRAND ( from Exhibit 5 )6 IDENTIFICATION OF CATEGORIES WHERE VEET IS extendible Extension comprise For Veet:8 HOW AND WHEN SHOULD THE EXTENSION BE through with(p)? EVALUATION OF ALTERNATIVES ANTECEDENTS Growth rates and Implications Before entry of Veet 2001-2003| | | | commercialize| VEET|  | GROWTH RATE| | | 355| 0| | 5.88| | | 359| 0| | | | | 398| 0| | | | | | | | | | | oneness the form of launch of Veet-2004| | | 514| 8| | 29.145| | | | | | | | | 2005-2010| | | | | MARKET| VEET| DIFFERENCE| | | | 802| light speed| 702| | | | 1024| 198| 826| | | | 1882| 416| 1466| | | | 2177| 590| 1587| | | | 2633| 792| 1841| | | | 3105| 1070| 2035| | | | | | | | | | | | | | | | | | | | | | | | | | | | CAGR of the competitors put together| 23.72| | CAGR of Veet|  |  | 60.64| | * The CAGR of the competitors was 5.
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88% in the beginning Veet was launched * The reaping rate of industry rose to 29% on the year of launch of Veet though Veet did not have immense trade in the launch year * Consumers buy products for different reasons even the advertisements of Veet featuring Katrina had created the need for the product by showing Imagery which would grow to the sybaritic reasons of buying a product * The advertisements catapulted the creams segm ent of the copper removal industry by crea! ting the need for creams by tops(p) good consumer behaviour study Consumers are expecting products which will accomplish their hedonic needs or unconscious needs Veet created the foodstuff for HR products and not just for itself Beauty...If you want to get a full-of-the-moon essay, order it on our website: OrderCustomPaper.com

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