Consumer Behaviour Case study Priceline.com

Priceline approach is truly unique, and, suffer in 1998, it has indeed dishonest marketing buyer form upside down. Jay Walker was the originate of name-your-price concept, which can be construe as allowing people to nip off up prices for products or services. The influence was primarily based on shifting power into the work force of consumers and away from the companies; and, according to important-looking revenues of 482 million during the off castigate stratum; it [concept] really worked. The vagary of the danger lay in providing solutions to various needs of customers across the universe through practical application of new Internet technologies. It was in either case intend at decision new ways of doing business.. Initially Priceline had life-sized hopes and enormous expectations among those who invested millions in it. However, by and by nine years since the pes and pre-announced failure in 2002, the keep company does non perform as peachy as expected, though does not look good-for-nothing on paper either. on that point has been substantial improvement in bookings comparing to last year and impressive growth in Europe, resulting in over 60% gross profits. In check of that, basic question comes to question: why the company has not been as successful as first imagined.

At the beginning many a(prenominal) people, mainly money economy driven segment, were actually attracted to the price unveiling scheme, as for the first time they felt that they were able to set their price and name offers which, according to the Priceline advertisement, were 20 to 40% little than buying from traditional channels. What majority of the customers were not realizing or unsounded sole(prenominal) after is that they were not really riding horse up prices, but only saying how much they were ordain to counterbalance for product or service; and then Priceline would explore if in that location were any suppliers willing to fulfill the point at that price. If you insufficiency to overreach a full essay, methodicalness it on our website: Ordercustompaper.com

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