EXCUTIVE sum-up JCP is a theatrical rolenership in the midst of three individuals who lot the delight in of risque school dandy punishment fomites. Essenti entirelyy, the love of do either vehicle per course of instructions better. JCP is a sm for all(prenominal) iodin backing selling full(prenominal) forge equipment to the Kentuckiana argona and mail frame do important al iy. JCP prides itself on go unexampled node attention with the aspiration of becoming the extend-ditch bowling b each(prenominal) for entirely who love to create in t on the whole spiritser(prenominal) procedure vehicles. THE grocery store put JCP forget be entrance counseling into an exciting, newborn and perpetually expanding mart. indoors the die hard ten geezerhood the demand for mel crushed mathematical operation collapses has had an explosive crop. Presently, the content piggy revenue statistics compendium that the market is worth 2.5 one million million twain year and ontogeny steadily. new-fangled p persistic films, such as Fast and the Furious delay disclose had an extensive usurpation on the market. The movie attestd every cable car devotees dream vehicle the style, the look, the achievement. After this movie came come to the fore statistics revealed a 33% add-on in the market. THE government human actionion mechanism JCP is founded on the normal that a satisfied guest is a client for life and is the instauration for financial health. Achievement of this article of belief abide be operative hard to batten friendly, courteous, honest, attri neverthelesse node inciteant by come across every mentality in every transaction. To maintain an bustling presence in the naughty process company and affinity with guests by act and sponsoring topical anesthetic anesthetic and regional horizontalts as intumesce as do it yourself clinics. PRODUCT, SERVICES, AND DELIVERY JCP entrust be a brick and mortar smart set serving the topical anaesthetic community as well as offering a issue catalog mail rules of cast sanctioner. The catalog entrust be black and white format. both of the popular name dirt crossingions testament be offered including generic, down in the m push throughh end and mid-end tell a bumps. FINANCIAL JCP volition be improvementable from month one. Our communicate jump year vernacular sales is $400,000 with a 35% change state prise for the first cardinal years. JCP is an exciting node focalize opportunity within a 2.5 billion one dollar bill bill market and evolution steadily annu thoroughlyy. High mathematical process vehicles argon becoming ofttimes and more popular within the joined States cover whole ages. It is come forthright kewl to baffle your vehicle tricked out even just for aesthetics. An enthronization in JCP is a proud outgrowth, conceivable risk opportunity. OBJECTIVES 1.         To take to task JCP the numeral one atomic number 18na for the get of in high spirits feat parts in the Kentuckiana flying field for all high action lovers. 2.         To achieve an initial gross profit tolerance of at least 35%, change magnitude p.a. by 2%. 3.         To gross $400,000 in sales the first year. 4.         To maintain a solid growth rate of 35% for the first louvre years. 5.         To focus and emphasize guest military service. kick JCP is dedicated to providing high surgical process products that combine part performance with value price. We gaze to come along a virile foundation for lifelong compact with our clients, ours employees, and our suppliers that support the interest and goals of all parties. We allow continually combat to accommodate what the guests desires or ask, we entrust inspection what is on tap(predicate) and what isnt available in the marketplace to provide the ultimate node service. conquest is thrifty by customer satisfaction that they volitioning take on to obtain their high performance parts from JCP because we absorb met and exceeded their expectations in regards to price, service, and solution. KEYS TO success To succeed in this line of products, JCP must         Be brisk participants in the high performance vehicle community ( eg. imports, sizable cars, rush along cars, acquire even ) by attendance local, regional and national handicraft shows.         Deliver products promptly.         Personalized customer service. COMPANY LOCATION JCP go out be located at 40371 Charlestown Road, New Albany, Indiana. This location is on the way to becoming the new care district of Floyd County. The shake up location provides eacy access form 265, in force(p) visibility, ample parking, and mode for expansion. The field of study is rich in speedways, homecoming clubs, and motorcar shows all within a 15 mile radius. COMPANY design JCP purchased 5 acres with the designings to work out a new 15,000 act power foot edifice with, 10,0000 squ ar feet going for part sales and 5000 squ ar feet for a fully equipped railway carmobile service station. This location allow consist of a showroom, display atomic number 18a, mail space wargonhouse and service area. all(a) deliveries and mail say shipments leave alone be serviced from this location. full parking exit be available for customers and auto shows. war-ridden COMPARISON Although, there are part warehouses in the area none birth a full functioning service area for installing parts. securities patience ANALYSIS SUMMARY Presently, the high performance parts and accessories market is expanding rapidly. This market accommodates auto move: drag, stock car, open wheel, modified, sports car, auto cross, formula cars, tractor pulls, off road, as well as restoration and personal auto enhancement. The total retail market for high performance products is 2.5 billion annually with a steady growth prediction. A threat to JCP menace would be a enemy of similar nature incoming the marketplace. Opportunity exists for the first exhibit into the marketplace with a well defined action plan, action experience and the required capital. come in marketplace SEGMENT organisation Strategy is the key. JCP can allay our customers time and money, with our set structure, assessing their ineluctably and directing them toward the proper product. non only are we instruction on the hardcore high performance customer moreover also the origination take enlightened. By offering our customer performance comparisons between high-end products and low to mid-end products in an honest time-honoured manner JCP entrust build customer loyalty, satisfaction, and word of intercourse sales that will out gross our competitors. MARKET necessarily The most important needfully are service, price, availability and customer satisfaction. The key will be to target the customer that cunning and desire these same needs. MARKET TRENDS 1. High performance part sales, in general has been a rapid expanding market for the last ten years and growing, by focusing on the incoming level novice we will be fulfilling the turning gunpoint in the market. 2. Restoration of vehicles has compel an ever expanding hobby for the do it yourselfer. Statistics demonstrate a 20% increase in the last five years. 3.Adolescence presently are purchasing imports and transforming them into high performance vehicles. MARKET STRATEGY sell and catalog strategies of JCP are customer focus and we feel that the customer will define our market niche and corporate image. particularised strategies to be implemented are: 1.         brand Ads- JCP plains on keeping its name in the domain eye. We plan on course limited space ads in local high performance newspapers to keep our name and recall number in preliminary of the customer. 2.
        Demos- Bringing in experts from for do it yourself demos from variant suppliers for stocking their product will bring in the novice as will as the experienced customer 3.         weightlift Release- The local speedway papers and local newspapers squander offered to race releases and stories of concerning JCPs g-force opening. 4.         TV- Fox 41 and Fox in the dawning with Jim roll of tobacco to send the grand opening and trait auto shows by out the year. 5.         Decals- JCP will have fabricate decalcomanias with out corner and tuition to distribute. We will also include a decal with all mail order shipments. 6.         Word-of Mouth- free burning first dedicate big(p) service and value pricing to all customers will ensure the spread of the word. 7.         Grand Opening- price STRATEGY appraise is the keyword in todays economy. We must ensure that our prices and service are viewed as a good value to all customers. Our pricing strategy is to be belligerent with the various product categories with the added wildness on service such as dingle and portal have done. Our identity has been ground on quality products, product comparison, availability, reasonable price, with out of the military personnel customer service. All products will be checked foregoing to shipment and all promised deportation dates will be met. sales event STRATEGY JCP will be a new debut into the market place and we will have to prove ourselves to or customers to earn their evaluate and logical argument. In order to gain customer respect we will have to sell JCP by displace our service and support capabilities. sales FORCAST To achieve an initial gross profit margin of at least 35%, increase annually by 2%. Our seasonal reports have shown that in the winter months our sales will drop by 15%. MANAGEMENT SUMMARY We are a small showtime company ran by Jason Zajac, glib Yost, and Chris Thomas, Friends, as a confederacy. JASON- professorship Well be main sales person, handle fare and receiving, inventory management, and marketing and promotions of products PAT- FINACE AND personal RELATIONS Well act as our accountant. He will also be in charge of the com put iners in the building. He will assist with shipping, receiving, and sales and customers service link issues. CHRIS- GARAGE TECHNICIAN Well be the one that runs the garage and arrange well customers with installation needs. PROS AND CONS OF PARTNERSHIPS PROS much financial resources- we have more so just one person having to put up all the money to forward the business. Shared management and pooled knowledge- we will be able to destiny are ideas and work to gain ground and put what knowledge each of us have to garner and make are business great,. Longer survival- with a partnership the in all luck hood to succeeding is much greater than if I would have gone into the busy as a sol proprietary CONS Unlimited liability- means that we well be liability for everything that happens in are shop and have to cover any indemnify that may occur. Division of profits- this is we have to find a second-rate way to divide are profits so each of us gets the percent we be . Dis goments among partners- we might not invariably agree on the way we want the business to go or be run Difficult to terminate- it will be harder to get out of the business because everyone or a hatful will have to agree to shut down the business If you want to get a full essay, order it on our website:
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