Herborist

INTERNATIONAL MARKETING dodging FOR HERBORIST Thesis Wang Wei Degree carry in world-wide traffic world(prenominal) merchandising Management Accepted____.____._____ ________________________________ SAVONIA UNIVERSITY OF use SCIENCES stock and Administration, Varkaus Degree Programme, option Bachelor of Business Administration, International Business, International market Management Author(s) Wei Wang Title of field of battle International Marketing Strategy for Herborist casing of makeulate Date Pages Thesis Supervisor(s) of study 3.4.2011 65 Executive organization Tuula Linnas Abstract Herborist Chinese cosmetics industry is a well-off industry and it is also maven of the fastest growth industries in China. After China has mutual WTO, with the tariff reduction, the mark of the Chinese cosmetic commercialise internationalisation is inevitable. Herborist is a emblematic Chinese domestic cosmetics company. Now Herborist tries to call attention new customers and constitute issue competitiveness. As they have already entered the Europe market to few extent, it is time for them to focus on international market strategies for the European market.

The aim of this thesis halt was to provide semiprecious interchange system for Herborists European market trading trading operations and to help the company to hold let out its operation to Europe. The study is in general base on quantitative look into. The info collection was carried pop by a questionnaire. Qualitative research was carried out in the form at an interview with Herborists manager to find out his suggestion towards this thesis and this belongs to qualitative research. In addition, secondhand entropy taken from the internet and publications has been used as well. The results translate that Herborist can choose selling channel strategy as their main marketing strategy. Herborist should commingle different marketing chat tools and find out the lift out way to expand their European market. Keywords international...If you want to get a full essay, severalize it on our website: Ordercustompaper.com

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