INTRODUCTION
The drives for business success in this global, hyper -competitive business environment have been increasing rapidly. or so efforts in todays business have been focused on what allow make companies to excel. In order to achieve excellence, companies must fork up high quality products and improve their customers satisfaction. This has led to all overall credenza of Total Quality Management (TQM) as a refreshful market philosophy.
This report looks into the concept of TQM management, techniques, processes, procedures and challenges in todays business world. For the purpose of this paper, Starwood Hotels & Resorts Worldwide is used as the case study and deep critical analysis were do on the TQM of the hotel. Recommendations were offered at posterior stage of the paper which allow enable the fellowship to cope with various challenges faced with TQM.
BRIEF HISTORY OF STARWOOD HOTELS & RESORTS WORLDWIDE
Starwood Hotel is one of the leading hotels in the world and was founded by Barry Sternlicht. The company started as miniature investment firm and later became a real estate investment trust (REIT). Presently, the company is one of the top hotel companies in the world. The company hotel brands include Sheraton, St. Regis, Westin, quaternity Points, and the new W brand.
Most of these hotels are owned by franchisees and are spread all over the world. The company acquired numerous hotels and companies, and also unloaded some of its properties to have more silver in acquiring more properties. ITT Corporation is one of the meaningful companies acquired in 1998. This company was seven times its size and was considered as the worlds largest lodging and gaming company (Gemkow, 2011).
Starwood is straight judged as one of the leading hotels in the world with over 925 hotels in more than 95 countries. The company was incorporated in 1980 and...
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