The PC industry started being a high fat industry, but at a certain point it started to energise a very grim average profitability collect to the fact that mostly all the Items become a commodity. For example, Intel was change chips to all the companies. The only way the companies were able to differentiate from separately other was trough price. This originates a fierce price warfare which lowered extremely the prices. I will use Porters 5 Forces to analyze the PC industry to and see how forces of competition cast the profitability of the market players (exhibit 1).
The threat of entry (medium)
* Capital be of manufacturing facility is extremely low
* The prices of components used to make PCs typically declined 25-30% per year. In 1998 prices declined even faster, almost at a rate 1% per week.
* Microsoft (windows) & Intel made Wintel standards which limited the opportunity to differentiate products
* The financial crisis in Asia (where many components makers were located), increased competition faced by Intel, and gluts in the markets for several components all contributed to the faster decline in prices.
* Low cost entrants (white box Pcs which did not used advert to end users)
* Economies of scale e.g. the benefits associated with bulk purchasing.
* The high or low cost of entry e.g. how much will it cost for the in vogue(p) technology?
* Ease of access to distribution channels e.g.
Do our competitors have the distribution channels sewn up?
* impregnable cost advantage is very difficult to maintain because to a greater extent inputs are offered at fixed prices. The cost of the whole organization can be hardly influenced by the manufacturer of PCs.
The forcefulness of buyers (big)
* This is high where there a few, large players in a market
* Microsoft...
Just a list of facts no references, not a paper. abstracted introduction, body and conclusion - maybe this was supposed to be whatever sort of table?
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