The Cultural dimension of Technology Management: Lessons from the History of the Automobile
Ê MIKAEL HARD & ANDREAS KNIE
A BSTRACT T his article criticizes traditional innovation strategies for focusing too one- sidedly on technological matters. By applying the concept of heathen ambience, the authors travail to show that new technologies stand a larger demote of being introduced on a large scale if, on the one hand, they can be made to t into be organizational networks and legal structures and, on the other hand, they are compatible with rmly established routines and perceptions. Regardless of the degree of novelty aimed at, engineers and managers have to behave attention to non- technical factors. Technology management is always cultural management. The thesis of the article is supported by brief communicatory analyses of four so- called alternative automobile projects: the NSU rotary- engine gondola car, GMs EV1, a Norwegian electric vehicle and the recently launched Smart car.
The Problems: Archaic Systems and Outdated Solutions More than most technical artifacts, the automobile has a Janus face. Its use is associated with freedom and power, but as nearly with frustration and danger.
Whereas most of us love driving big money the freeway at high speed, we are also painfully aware of the consequences of this behaviour. In enact to save time, we take the car to work, but as soon as we get stuck in the rst tra à c jam, we curse everyone else with the same idea. The price for our behaviour is well known: an annual death toll that amounts to hundreds of thousands world - wide, highways and streets that warp into huge parking areas in rush hours, unhealthy amounts of particles and chemical substance compounds in our cities, not to mention long- term eÚ ects on the Earths climate. As a result, the area of automobility has bring a special subject for political debate and regulation. administration have reacted to some...If you want to get a full essay, order it on our website: Ordercustompaper.com
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