Whole Foods Case Study

1. What are the chief elements of the strategy that full-page Foods Market is act?

upstanding Foods seeks to offer the highest quality, least processed, approximately flavorful naturally preserved and fresh foods available, and to market them in the most arouse and appealing store environments possible. In order to attain this goal, Whole Foods has incorporated several strategies. Due to changing economic conditions, Whole Foods has had to modify each of their strategies accordingly.

Growth Strategy: After spillage public in 1991, Whole Foods growth strategy began as an ambitious, combination of opening new stores and acquiring small, owner-managed chains. Acquisition of stores did non prove to be easy due to the fact that most retailers of natural and organic foods were small, one store operations or small regional chain stores that operated in significantly small spaces than traditional Whole Foods stores-a conflict of interest since management at Whole Foods fateed to open 40,000 to 80,000 square foot stores at a rate of 10 to 15 per year in major(ip) metropolitan areas. After the controversial acquisition of hazardous Oats, and the subsequent ruling against Whole Foods, Management stated that, deviation forward; Whole Foods would concentrate their growth strategy on opening new locations and not on acquisitions.



The economic downtown of 2008 further influenced Whole Foods to examine their growth strategy.

Store berth Strategy: Whole Foods strives to locate their stores in high-traffic, upscale neighborhoods of major metropolitan areas, on choice real estate. Stores are each freestanding or located within shopping disinvest centers. From 2001 to 2009, Whole Foods stores were built to be between 40,000 and 60,000 square feet, just about larger than traditional supermarkets. The plan for 9 additional stores in 2010 and 17 new stores in 2011 and 2012, respectively, was also dramatically altered due to the economic downturn of 2008 which forced Whole Foods to downsize...If you want to get a full essay, order it on our website: Ordercustompaper.com



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