Management Information Systems Case Study

Case Study

1)What are the benefits and limitations of using information technology to transmute tralatitious focal point groups into online focus groups?
Benefits of using IT vs. traditional
i.It is live utile in the long run.
ii.It is faster and so saves time.
iii.A various(a) number of participants commode be beseechd.
iv.As opposed to the traditional method, the online system of focus groups ensures that every participant has almost equalize involvement and domination of the word of honor by certain participants is minify to a minimum.
v.Transcription of the session is easily created and is very closemouthed to the real discussion.
vi.More responses can be recorded in a smaller span of time.
vii.Personal biases are eliminated in online focus groups.
viii.The sphere of influence of the participants is much larger. It is global, in fact.
ix.It is easier to invite participants due to no travelling cost. Anyone with an internet connection can join.
x.Logistics cost is also minimum.
Limitations of using IT vs. traditional
i.Short term be are very high. Such costs include the cost of installing the system, training costs of participants and moderators and operating costs.
ii.Power adversity and system crashes could create problems.
iii.Time zone differences may be an issue with participants.




iv.Cultural differences between participants may also come across their responses.
v.The risk of the information collected from the discussion being hacked by competitors or others miscreants is very high.
vi.100% attention of the participants cannot be ensured.
vii. caricature is very possible which may distort the result of the discussion due to improper responses.
viii.Participants without internet connection or electronic computer knowledge will be left out of the study.
ix.For focus groups regarding physical merchandises, this method may not produce desired results as participants cannot touch see or taste the product leading to ambiguous responses.

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