Harley Davidson

QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM)

 
 
 
STRATEGIC ALTERNATIVES
 
 
 
 
unsanded Products
Expand Market
 
 
(lightweight)
 
 
KEY FACTORS
WEIGHT
AS
TAS
AS
TAS
OPPORTUNITIES
 
 
 
 
 
Merge with  AMF company
0.08
2
0.16
4
0.32
licensing
0.12
-
 
-
 
Increase number of women riders
0.10
4
0.40
3
0.30
maturement mart in Asian and Canada
0.06
2
0.12
4
0.24
Increase number of buyers with higher(prenominal) education
0.07
2
0.14
3
0.21
Opportunities for the customers to customize their bikes
0.10
-
 
-
 
 
 
 
 
 
 
THREATS
 
 
 
 
 
Challengging economic environment
0.07
3
0.21
1
0.07
Environmental issues
0.09
4
0.36
2
0.18
High Competition
0.10
4
0.40
2
0.20
Competitors have great financial and merchandises resouces
0.10
 
 
 
 
Increasing an aging population of U.S
0.11
4
0.44
2
0.22
 
1.00
 
 
 
 
STRENGTHS
 
 
 
 
 
80% market share in heavyweight motorcycle industry in the U.S.
0.13
1
0.13
4
0.52
Strong brand name
0.08
2
0.16
4
0.32
Convenient website
0.07
 
0.00
 
0.00
Customer loyalty
0.11
2
0.22
4
0.44
Strong full-service franchise (686 dealers in the U.S.)
0.07
 
0.00
 
0.00
Strong marketing efforts
0.



11
2
0.22
4
0.44
 
 
 
 
 
 
WEAKNESSES
 
 
 
 
 
Expensive intersection points
0.13
4
0.52
2
0.26
No product diversification
0.11
 
0.00
 
0.00
Decreasing sales by 2.32%
0.06
3
0.18
2
0.12
Weak international market share
0.08
3
0.24
4
0.32
Increasing total liabilities by 74.12%
0.05
 
0.00
 
0.00
 
1.00
 
3.90
 
4.16
 
 
 
 
 
 
Quantitative Strategic intend Matrix (QSPM) is basically to evaluate two alternative strategies that a company wants to implement.

After evaluating all internal and external signalize factors of Harley Davidson and assigning the weight before, we have come out with to strategic alternative the company should implement. The alternatives are: produce new...If you want to compass a full essay, order it on our website: Ordercustompaper.com



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