You Decide "Defining a Communication Plan"

Tasha Thompson You Decide Analyzing Buyer Behavior MM522 Professor James Peacock troop 14, 2010 Introduction An important part of the marketing process is to understand wherefore a customer or buyer makes a purchase. Without the understanding, businesses watch it hard to respond to the customers needs and wants. The dispute is to understand how customers might respond to the different elements of the marketing conflate that is presented to them. If management can understand the customer responses better than the competition, whence it is a potentially significant source of competitive advantage. Consumer reaping Proposal Taking a look at the Consumer Market, theres a tar live market. Joshua Edwards has suggested that the company beget a impudently product line. Even though the company may non be growing in that particular market, it takes era, resources and money to beat an eco-friendly product. Many of the consumers are comfortable with the products that they already have, and want a product that they can use for carpet cleaning. In my nonrecreational opinion, the proposal will not work. Buying behavior is a decision process. You have to understand why consumers make the purchases that they make, what factors submit those purchases, and changing factors in our society.

Yes, our society is gearing toward eco-friendly; however it takes time to develop such a product. And according to Edward Matthews, eco-friendly ranked to the lowest degree to their purchasing decision. An eco-friendly product line is a good motif however; the task is increasing sales in the consumer market. An coarse research has stated that our consumers are driven by wrong rather than an eco-friendly product. Right now, the time is not right to develop a new eco-friendly product given that we are in a time crunch to increase our sales. More nurture and research is needed about eco-friendly, and the guidelines that a company mustiness follow. Commercial Products Proposal Taking a look at... If you want to get a full essay, order it on our website: Ordercustompaper.com

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