Strategic Analysis of No Frills Airline

1 INTRODUCTION The aim of this report is to carry out a strategic synopsis of Ryanair. This will involve investigating the system of ruless external surround, to identify opportunities and threats it might face, and its strategic capability, to isolate anchor strengths and any weaknesses that need dealing with. Finally, a SWOT analysis will be carried out to assess the extent to which Ryanairs strategies be suitable to what is happening in its task environment. Ryanair is Europes largest low-fares, no-frills(prenominal) short-haul carrier. The organisation was founded in 1985 as a conventional airline business but re-launched itself in 1990/1991 as a low-cost carrier, replicating American Southwest Airlines business model. Since then Ryanair has grown substantially and successfully. The follow currently has 146 routes to 84 destinations in 16 countries, and carries more than 15 million customers annually. Ryanair aims to be Europes largest airline in 8 years (www.ryanair.com). 2 ANALYSIS OF THE EXTERNAL ENVIRONMENT This is a all-important(a) part of a strategic analysis because ??organisations do not exist in a vacuum, they are part of a complex world (Bowman 1987:61) and many factors can influence operations, beneficially and unfavourably.

However, these can be difficult to comprehend due to their complexity, smorgasbord and fast changing nature. Necessarily a number of techniques occupy been developed to facilitate the process and to ??contribute to answering the paint managerial question?of what ??opportunities and threats might arise in the afterlife (Johnson & Scholes 2002:99). 2.1 PESTEL analysis This identifies the main micro-environmental influences by classifying them into six groups: Political, Economical, Sociocultural, Technological, Environmental and Legal. By applying this good example to Ryanair it is possible to summarise the key forces in the general environment (see appendix A) likely to present opportunities and threats to the organisation (Johnson & Scholes... If you want to create a full essay, order it on our website: Ordercustompaper.com

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