Reliance Fresh

CS-08-029 assurance brisk Stores in Food Retailing Version 21/10/2008 This case was prepared by Dr. Debasis Pradhan & Dr. B.K. Mangaraj of XLRI Jamshedpur, INDIA, as a basis for classroom discussion rather than to illustrate each effective or ineffective handling of a vigilance situation. Copyright © 2008 London worry School. All rights reserved. No cancel of this case study may be reproduced, stored in a retrieval system, or transmitted in any recoil or by any means, electronic, mechanical, photocopying, recording or other without written permission of London Business School. London Business School reference CS 08-029 -2- CS-08-029 In April 2007, it was time for rejoicing at the headquarters of Reliance Industries Limited (RIL). Sales from the late opened Reliance Fresh outlets had exceeded all estimates with an average change per store greater than $12,000 (Rs. 0.5 million), against expectations of $5,000 (Rs 0.2 million). The footfalls were as high as 4,000 per day. Launched as your friendly neighbourhood store, the typical Reliance Fresh store was spread over an area of 2000 sq ft. Just onward its launch, in June 2006, its chairman, Mukesh Ambani had announced a $5.6 billion multiyear investment in the agriculture and retail sectors.

He aimed at making a new company, Reliance Retail the sectors dominant player. Reliance Fresh intended to bring high quality unobjectionable food to the customers at an affordable price. This was to be achieved through an combine supply chain process and with efficient delivery of look on to the consumers. Ambani, who visited all 11 shops on the eve of opening, said his rigid offered unmatched affordability, quality and choice of products and services to the customers. Yet his arrogance and optimism did not mean that all questions about his business modelling were profusey answered, or that the answers had been validated yet. There certainly appeared to save been an overwhelming response to Reliance... If you want to get a full essay, order it on our website: Ordercustompaper.com

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