Marketing Doc

LECTURE NO. 3 MARKET ANALYSIS THE ENVIRONMENT MBA-09 bailiwick UNIVERSITY, ISB As explained in the previous lecture, the process of achieving organizational objectives by providing need-satisfying products to target consumers begins with market analysis. This process act upons the basis of selecting target markets, attitude the companys offerings in relation to the competitors, developing an usurp marketing mix and outlining the marketing mix and another(prenominal) goals / resources in the marketing plan, implementing the marketing plan and measuring the results. The results again form an input for the market analysis process, and this continuous process goes on and on. In this lecture and in some of the lectures next this lecture, we atomic number 18 going to discuss the various components of the commercialize Analysis process. The Market Analysis includes the macro-environment, the company itself, the competitors and the consumers. Figure 1 on the following page illustrates the Market Analysis components. Before we move ahead, we should see to it the difference between Fads, styles, and Mega-trends. A Fad is short-lived, unpredictable, and doesnt progress to any major social or economic significance, and decidedly no political significance.

For example:- ? Trousers are sometimes bell-bottom, at other times back-to-back; sometimes baggy, at other times tight. ? Curly hair was in once, then straight hair; spikes at one time, gelled back at another ? Ladies purses capture small and then huge, as do ladies sunglasses. A Trend is more durable and predictable; it reveals the shape of the future. It is observed crossways several market areas and consumer activities, and is consistent with other significant indicators occurring or emerging at the same time. For example: the trends over the past(a) few years are that people have make health-conscious and have started eating healthful food as a matter of choice and habit. Mega-trends... If you want to get a abounding essay, order it on our website: Ordercustompaper.com

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