Ducati Strateginc Analisys

EXCECUTIVE SUMMARY The economy has changed and we are living in the information time where customers are everyday more than and more informed, more sophisticated, and more demanding. Ducati faces a great challenge which is the one to react to immobile changes and to select the adequate strategies that will allow it to do so. with our project we intend to analyse the current trends of the motorcycle diligence, where it is drift and what place Ducati occupies in it. Once we understand the whole hear we will go in depth, analysing it and decomposing it into bits and pieces to better understand why it occupies this place, and what strategies it must take to maintain and improve its position and itself as a whole. INDUSTRY ANALYSIS In order to allow a deep and complete analysis of the Motorcycle industry we provide an extended Porters five forces manakin, because as we know this framework has several flaws and we have reinforced it with the factors we think affect the industry and alter its profitability. SEGMENTATION The market can be divided into 2 categories men and women. In the category of men hands: work force under 30 group placards for 44% of all sales. Therefore, a great opportunity exists here because of the groups size.

This groups members debase motorcycles for their transportation and recreation needs. Men in this group taint more of mopeds, scooters and entry level lightweight road bikes. Men between 30 and 50 makes up 45% of buyers. The motorcycles approximately frequently purchased are the heavyweight tourers and cruisers. Many buyers are marry couples looking for an alternative to taking the car out for spend drives to the country. Men over 50 group accounts for about 11% of motorcycle sales. The heavyweight touring class and the middleweight road bike categories account for most of the sales here. Women group is a segment that is evolution at a fast rate, and represents an opportunity area. PRODUCTS Three types of products and service are... If you want to get a full essay, order it on our website: Ordercustompaper.com

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